SOME Slow Concept

SOME   |   Marrakech  Some Slow Concept is born out of the meeting of two brands, No.m and Casabeldi, and the meeting of two women, Noémie and Mathilde, both living in Morocco for over ten years. SOME Slow Concept is born from their connection. A Villa-Boutique where ancestral Moroccan knowhow meet trends, where treasures of the…

Beldi, what does it mean?

Beldi, what does it mean? In Morocco, we often hear people using this surprising word, beldi. It is used for many many different things: beldi chicken, beldi eggs, beldi sofa, beldi tiles, beldi house, beldi building, beldi vegetables, etc., and of course beldi glasses. To such an extent that one could get pretty confused… So,…

Ludovic Petit, designer of the “Envers” collection

Ludovic Petit, designer of the “Envers” collection The “Envers” collection, it’s from him! Ludovic Petit is a French design who eventually moved to Marrakech around twenty years ago after having worked for high fashion houses. He loves re inventing moroccan classics, from daily life items to traditions and craft. That’s pretty much all it took…